In 1993 the Rainforest Alliance and its partners in the Sustainable Network demonstrated that traditional, forested coffee was a haven for wildlife. Rainforest Alliance worked with the coffee farmers to develop guidelines for sustainable farm management, negotiating prices and access to premium markets so that coffee connoisseurs can support those farmers who use eco-friendly sustainable and socially responsible farming practices by purchasing beans stamped with the RFA certified seal.
The mission of Rainforest Alliance is to protect ecosystems and the people and wildlife that depend on them by transforming land use pratices, business practices and consumer behaviour. The organization works in 50 countries around the world to ensure that forestry, farm and tourism operations are managed sustainably.
As a consumer you can take comfort in knowing that not only are you enjoying a high quality product grown with care but you are also supporting the conservation of wildlife and the improvement to the lives of farmers.